about

SITE . about

Web Site Redesign

Welcome to the new Merchantville Web site! Merchantville.com is celebrating our 15th Anniversary with a makeover fit for this new decade. It is our first major redesign since 2002 and was undertaken in order to provide our users with the information that they need quickly and efficiently. We know there will be some tweaking in the coming weeks as we all get used to the new layout and organization. We welcome your feedback about the new site and will take all suggestions into consideration!

Advertising on the site

Looking for a simple, effective way to target customers and connect with your public on the internet? Try advertising to local, regional and out-of-state visitors on www.merchantville.com. The site offers banner advertising spots including a direct link to business or organization web sites. Currently the website offers rotating side banner ads that are 300 x 100px or static page ads that are 300 x 300px.

Mission

What is Merchantville.com ?

A community focused web site for the Borough of Merchantville, NJ. It contains news, information and on-line community capabilities. It supports organizations, businesses, residents and the municipality of Merchantville, NJ. The web site is free to use and submit information for all residents, municipal entities, organizations, schools, churches and businesses that are relevant to the Merchantville, NJ community. The site first went on-line at the end of 1997. In Feb. 2002 a web site team was formed for a project called MerchantvilleNJ.com v2.0, and a major re-design was released April 2, 2002. The site is entirely a private, not for profit endeavor and is managed by volunteers. Anyone can join the web site team of volunteers. Joan Brennan manages content and administrates the site. Shane Brennan is the site developer and program manager.

Website History

Merchantville.com has matured into a dynamic municipal website. It acts as a great commmunity ambassador while providing an efficient and effective communication tool. Since November 2005 the town website has greeted 30195 unique visitors. Our statistics show that each viewer looks at 14-15 pages during each visit and on average returns to the site 2.35 times monthly. Our email database includes more than 1800 individuals who receive the Borough Newsletter and updates about our town. Merchantville's website has been maintained by volunteers and provided free of cost to the Borough and residents since 1997. Shane Brennan is the website systems administrator. Shane is a database and Unix/Linux adminstrator and Sytems Engineer certified in Microsoft and Novell. Joan Brennan is the website administrator. She manages the content and the database. Contibutions to the site are submitted daily from municipal employees and community volunteers.

In early 1996 the original idea of a Merchantville website was proposed and presented to the business association by new resident and business owner Ken Adams. His company, Interfusion, provided development services and programming though IBM Lotus Notes. He and his wife Barbara loved the town had a very strong sense of volunteerism. Furthermore, Ken's industry encouraged and honored "pro bono" efforts with an annual philanthropic award so he was contemplating a website challenge that would meet the criteria for consideration.

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