According to Food & Wine Magazine, even the raisin specialists at Sun-Maid realize that — as good as their product may be the other 364 days of the year — it's the last thing most kids want to see on Halloween so, Sun-Maid has set up up a tongue-in-cheek "Raisin House" that embraces kid's fear of the shriveled grapes. Located in Merchantville, New Jersey, Sun-Maid's Raisin House currently features plenty of raisin-themed Halloween decorations visitors can view from outside. The Jersey town has an annual tradition of rebranding as "Monsterville" in honor of Halloween, which inspired Sun-Maid to take over the Perno's house at 3 East Cedar Avenue for their own house of raisin horrors. Trick-or-treaters will be able to walk up to the front door of the house and take Sun-Maid snacks from an "interactive hand sampling wall" and one part of the house "will be turned into a 'scare corridor' where zombies dressed in red bonnets will hand out samples at the end — a place for you to confess your rai-sins."
Halloween has always been a special holiday in Merchantville. Our beautiful tree lined streets, carpeted with autumn leaves, and victorian homes, in close proximity to one another, allow our walkable community to capitalize on the Halloween theme and welcome gobs of trick or treaters from our borough and surrounding towns. The Monsterville concept was developed in 2016 and is an extension of the borough’s commitment to Halloween which kicked off with an event in 2015 called the Haunts of Merchantville. The efforts of community members and the response of residents motivated us to further embrace this holiday and expand this annual event. Renaming the town "Monsterville" for the month of October helps to promote this celebration and encourage community spirit! 2019 Monsterville kicks off on Friday, October 4th, with a Pumpkin Painting Contest and a visit to the pumpkin patch.